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How Much Would You Sell Your Online Browsing Habits For?

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September 10, 2014
CTOvision
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By Katie Kennedy

Would you be willing to give up your online privacy for $100 a month? A company located in San Diego, Luth Research, wants to track your online habits and sell them to the highest bidder. Luth Research will not go through your private messages or your personal social networking sites, nor will it collect any data you send through a secure private network.  More than 20,000 PC users and 6,000 smart phone users have already signed over their online browsing habits to Luth Research. Participants will be asked to complete surveys about their online behavior. The information collected is securely stored on Luth Research’s server. The information collected consists of search entries, tracking of website visits, as well as time you spend on your social networking sites and location details. The companies interested in the data collected involve Subway, Microsoft, Walmart, the San Diego Padres, Nickelodeon, and Netflix.  Data collected will help with company advertising, but is $100 a month really worth giving up your browsing privacy?

 

More information on Luth Research.