White House privacy push seeks cooperation

February 25, 2012
Cyber Security, FedCyber Wire, Requirements
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The White House proposed on Thursday a “privacy bill of rights” that would give consumers more control over their data but relies heavily for now on voluntary commitments by Internet companies like Google Inc and Facebook.

The plan comes amid growing consumer concern about their lack of control over the collection and trade in vast amounts of detailed information about their online activities and real-life identities.

As part of the announcement, an online advertising coalition associated with Google Inc, Yahoo Inc and Microsoft Corp said its members agreed to placing “Do Not Track” technology in Web browsers, something the Federal Trade Commission has been advocating since 2010.

via Reuters, continued here.