After a series of recent cyber attacks to the networks of major tech and defense giants – alleged attributions and accusations included – consumers’ increasing uncertainty raises one question. Are data and online info really safe?
Although the U.S. government has a comprehensive national cyber security initiative, the realization that there isn’t an international consensus yet to cushion the lack of strong policies is pushing us to look closely at the efforts of those launching popular gadgets.
Apple’s Jobs has now introduced the world to iCloud. And the new service competes with online retailer Amazon and with Google’s Android software. It facilitates sharing files across different internet-linked devices using remote data centers as primary storage.
Earlier this year, after growing concerns from its customers, Apple – one of the leaders in strengthening personal information security and privacy – hired David Rice, a former NSA official and U.S. naval officer, as its new cyber security chief. Apple promotes its products to major business and government agencies, which cannot afford cyber threats. And it seems that the company’s commitment to having an infallible platform has given the ‘techie fruit’ enough vision to prevent a ‘LulzSec fiasco’.
While a playful Nintendois failing to address investors’ concerns and it is now appealing to hardcore gamers with the first new home console in five years (Wii U high-definition version going on sale between April and December 2012) Sony announced a security upgrade, teaming up with AllClearID PLUS. The company also unveiled the pricing of its new PlayStation Vita; but the handheld games device already received some criticism, being perceived as ‘too expensive’. It is aimed at competing with the “i” generation of phones, pads and all the (inedible) tablets on the market. Sony recently apologized to its costumers for the security issues, which are threatening not just the company’s network, but also consumers’ loyalty to its brand.